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January 29 2012

16:46

A Carrotmob, not a stick

Have consumers ever been more powerful than they are today? A Facebook posting led thousands of people to move money out of big banks and into credit unions. When customers revolted, Verizon dropped plans to charge a $2 “convenience fee” to pay bills online. A petition at change.org led to Bank of America back off [...]

Broadcasting platform : Vimeo
Source : Marc Gunther
Discovery Date : 29/01/2012 17:46
Number of articles : 1